WEB & DIGITAL DESIGN

Pottery Barn Teen

Pottery Barn Teen is a high-end retail furnishing brand focusing in inspirationale, sustainable furniture marketed towards teens and younger adults.

As a Designer on the Web Creative Team, I handled the daily homepage updates as well as seasonal website updates. Homepage and website updates were always fast-paced and required collaboration with multiple cross-functional partners. It was always important that the website was accurate, easy to navigate, and (of course) beautifully paginated.

MY ROLE
Web Designer
Digital Designer

While on the Digital Creative team, I created social assets for both paid and organic. I produced social assets for all platforms: Instagram, Facebook, Pinterest, and Snapchat. Pottery Barn Teen targeted the younger audience, so being on trend and fun was always top of mind. Engagement, trends, and animation were a part of each design.

NOW TRENDING

Designing Instagram stories for a teen-focused brand was all about what's trending and cool. Marketing towards not only the teen, but also their parent was a difficult task of combining style, function, and value.